How to Master Your Online Presence, Yoda Style

“You must unlearn what you have learned.” When Yoda said that to Luke Skywalker a long time ago in a galaxy far, far away (i.e., the 1980s), he wasn’t referring to digital marketing. Nevertheless, the old Jedi Master would make a terrific marketing executive today. And if he had traded his position on the Jedi […]
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Putting Social Media Monitoring Insights to Work

All that monitoring, tracking, measuring and analysis worked! But now that you have it, what do you do with all that information? This is the key moment where you determine how to act on the knowledge you’ve received. Shift your social strategy Is your strategy working? Are you truly getting traction on your primary social […]
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6 Steps to Getting Started in Email Marketing

If you’re trying to figure out your digital marketing strategy, email may be the perfect place to start. With so many ways to reach people, engaging with users on a personal level can feel like an overwhelming task. Social media may be the latest thing – Instagram, Snapchat, Facebook, Twitter, and more – but if […]
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Getting started with your Blog

How to Build your Business Blogging Skills!

So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of ways blogging can benefit your business. However, the world of business blogging may still feel like uncharted territory. What should your blog discuss? How many posts should you publish? And how often? Just who the heck is going […]
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