Why Citations Are Important for Local Search Rankings?
Verification & Trust
Citations help search engines, like Google and Bing, verify that your business exists. When multiple credible sources have the same accurate information about your business, it signals to search engines that your business is legitimate.
Listing your business on the prominent national and local sites helps your business create authority, establish trust, and will improve your business’ ability to rank in local search results.
Local ranking algorithms used by both Google and Bing factor in citations when it comes to local search rankings. In the latest Local Search Ranking Factors survey, local search experts rated citation related factors as making up approximately 13.31% of the Top 50 factors.
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Business listings are one of the most effective ways to improve visibility in local search, but business owners don’t have the time to create and maintain dozens of listings on social networks, search engines, maps and directories.
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Monitor up to 90+ directories and industry review sites
Reputation Management monitors a majority of online directories, review sites and social networks. Sources are specific to the business’s category, so whether your business is a restaurants on UrbanSpoon or car dealerships on DealerRater, you’ll be sure to get the data you’re looking for.
With 85% of consumers having searched for a business online at least once in the past year,2 it’s clear that local businesses need to be listed correctly and consistently online. SMB Connects Reputation Management solution makes it easy to:
- Check listings across the web and correct for inconsistencies
- Ensure that your business is listed in the places where their customers are looking
- Receive alerts and reminders to deal with missing and incorrect listings
- Climb local search rank with improving the consistency of data