“You must unlearn what you have learned.” When Yoda said that to Luke Skywalker a long time ago in a galaxy far, far away (i.e., the 1980s), he wasn’t referring to digital marketing. Nevertheless, the old Jedi Master would make a terrific marketing executive today. And if he had traded his position on the Jedi […]

All that monitoring, tracking, measuring and analysis worked! But now that you have it, what do you do with all that information? This is the key moment where you determine how to act on the knowledge you’ve received. Shift your social strategy Is your strategy working? Are you truly getting traction on your primary social […]

If you’re trying to figure out your digital marketing strategy, email may be the perfect place to start. With so many ways to reach people, engaging with users on a personal level can feel like an overwhelming task. Social media may be the latest thing – Instagram, Snapchat, Facebook, Twitter, and more – but if […]

Consumers rely on the internet and search engines to interact with local businesses. According to Google, four out of five consumers use search engines to find products, services or experiences nearby. These are searches for anything from the best pizza in town to the fastest hair salon. Getting found on local searches is what drives consumers […]

Monitoring your business’ social media channels is about more than just listening. You can use social media monitoring to track mentions of your brand, competitors, product, and any other keywords that are applicable to your business*. The information you gather can help you make major decisions about your marketing strategy, the products and services you […]