“You must unlearn what you have learned.” When Yoda said that to Luke Skywalker a long time ago in a galaxy far, far away (i.e., the 1980s), he wasn’t referring to digital marketing. Nevertheless, the old Jedi Master would make a terrific marketing executive today. And if he had traded his position on the Jedi […]
All that monitoring, tracking, measuring and analysis worked! But now that you have it, what do you do with all that information? This is the key moment where you determine how to act on the knowledge you’ve received. Shift your social strategy Is your strategy working? Are you truly getting traction on your primary social […]
If you’re trying to figure out your digital marketing strategy, email may be the perfect place to start. With so many ways to reach people, engaging with users on a personal level can feel like an overwhelming task. Social media may be the latest thing – Instagram, Snapchat, Facebook, Twitter, and more – but if […]
Consumers rely on the internet and search engines to interact with local businesses. According to Google, four out of five consumers use search engines to find products, services or experiences nearby. These are searches for anything from the best pizza in town to the fastest hair salon. Getting found on local searches is what drives consumers […]
Monitoring your business’ social media channels is about more than just listening. You can use social media monitoring to track mentions of your brand, competitors, product, and any other keywords that are applicable to your business*. The information you gather can help you make major decisions about your marketing strategy, the products and services you […]
So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of ways blogging can benefit your business. However, the world of business blogging may still feel like uncharted territory. What should your blog discuss? How many posts should you publish? And how often? Just who the heck is going […]
With 91 percent of adults wanting to see promotional material from businesses they follow, small businesses can’t afford not to engage with their customers through email. However, with the holiday season fast approaching, most small business owners are too busy to spend countless hours creating engaging and effective email marketing campaigns.
You're fighting to succeed and grow your business, and you’re well within your rights to target your competitor's customers with ads. Just as those gas stations had the right to call out their competition..
The man, who is in a stable condition in hospital, has "potentially life-changing injuries" after the overnight attack in Garvagh, County Londonderry. He was shot in the arms and legs.