Brand Marketing via Facebook: a case study experience Abstract Due to the rising number of consulting brands and lack of consumption, there has been a call to improve the industry’s consumer targeted business practices. In accordance, this research examined the relationship between marketing mix-related social media communications, brand equity and purchase intention in a consultancy […]

Social media marketing: you should care about it. Did you know that social media marketing has a 100% higher lead to close rate than outbound marketing? more importantly… 84% of b2b marketers use social media in some form or shape, it doesn’t really matter what you sell and who you sell it to, using social […]

Doing Marketing and advertising on Facebook to generate brand equity through an awareness ad. Brand equity is the value that your brand has from the viewpoint of generating more sales thanks to notoriety. It means that well known brands are valuable and generates more revenue. Which in turn means that if the brand weren’t as […]

Across the world there are people that deserve to be famous because of what they provide with their multiple abilities, Oprah, Steve Jobs and others are some people that are qualified to be adored because of their talents on what they do. In this post, we decided to check out how to leverage celebrity endorsements […]

Are you feeling like stress is overpowering your daily activities and don’t know how to affront difficult situations? Insecurity, fear and emotional pain can damage your capacity to overcome these challenges, nevertheless some tips here can help you advance in resilience and wellbeing. With the following tips to overcome stress, you can learn to accept […]

With more than 300 million active users per month, Instagram no longer is a social network of landscapes and foods, Instagram is now a brand focused on the power of visual narratives and storytelling, we invite you to follow these 10 simple tips and watch your social media grow stronger by the day. Make sure […]

Having a well-liked and popular page on Facebook is one important way to achieve brand exposure, propel your brand, raise your visibility, build relationships and communicating to your audience properly, but first, you need to actually build your audience. Why build an audience? We are building an audience so that we can target said audience […]

Opportunity cost is the maximum alternative value sacrificed whenever we take an economic choice. Its also called alternative cost or economic cost. Definition The cost of opportunity is the value that you renounce when you are consuming or utilizing a good or service for a particular purpose. In some cases that the use implies the […]

Do you want to know what building a skyscraper has in common with building a startup? In this post we’ll tell you in detail. Building a business without having resources? That is the big magic many start ups achieve. The other big majority fail because even though they try everything they cannot make the trick […]

The life of an entrepreneur can turn into a torture if you don’t manage all the activities adequately with a positive attitude and a good work plan. It is amply known that the life of an entrepreneur is filled with activities and decisions, changes to face head on and ample compromises to comply with. This […]