Web positioning is based on keywords, be it long-tails, two keywords or single words. In this guide, we’ll show you how 13 tips that can help you achieve better positioning across your company.
- Have you made an exhaustive keyword research? Are your keywords relevant and do they get traffic? Or are they what you believe people are looking for? You may think positioning a word with little searches might be good but being first in a search that no one doesn’t bring visits to your website.
- Am I sure that I have the skill to compete with said keywords? Make sure you aren’t positioning yourself in a tight spot where you can’t win the war. With your budget, it’s not probable that you can compete with large companies, at least not for long.
- Are your texts unique and of high quality for users and search engines? Consider orthography does affect positioning.
- Do I have a unique title and description in each one of my pages?
- Have I added the important keywords in the tag titles, descriptions, H1’s to H6? Is the text optimized for said keywords? Not trying to overload doesn’t mean to include them, and they must be where the search engine considers them to be keywords.
- The title and description are useful and descriptive for the end user? Remember that the click will depend on the title.
- Have I combined keywords like a user would write them? Don’t forget about synonyms, variations and Anglicisms.
- Do I have the alt and title tags in all the images? Remember that without those the search engine won’t understand them. Besides, an image adds weight to your words. Don’t forget to also use descriptive filenames along with keywords.
- Am I sure I haven’t over-optimized the content, hidden the text and saturated the tags with keywords? Be careful of not overcharging the text, even though sometimes there is no other option, try to add more content so you don’t look like a spammer.
- Have I concentrated on a few keywords per page? Sometimes it’s worth using 2 or 3 keywords, according to what you are saying, but don’t try to speak about every kind of product in a single entry. Use one entry for each one of your products.
- Is the content relevant for the themes that I manage in by web-blog-portal? It’s sometimes tempting to speak about related themes if you like them, but it’s not always good to get away from the theme. If you see that the blog requires it, open another category and organize yourself.
- Are the keywords at the beginning of the page? A resume at the start of each entry makes sure that the bot reads everything and understands your intention, especially if you have really long entries.
- Are my companies competing between them? The results of using the same keywords? It’s good to have two results on a single page, but it’s much better to have a single result in
- the first two pages. Even though we can discuss depending on the case.
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