1. Improve your brand visibility. The more your brand can reach, and more people can recognize it, more business options you will have in the future. 2. Connect with the emotions and feelings of your target audience. Many marketing strategies don’t work simply because they don’t arrive at the public adequately, they don’t connect, they […]

Artificial intelligence, it’s development, the consequences of its correct usage will be part of the day to day environment from today to the next years. A society that makes better use of software possibilities and from intelligent machines can be way more productive, innovative and able to solve the big dilemmas in current social agenda, […]

When we want to explain quickly what re-targeting is to someone that hasn’t heard about it in its life we tend to tell them this: “are those ads that follow you when you have been looking for something on the Internet” Of course, it isn’t the most elegant or exact way to explain it. But […]

According to an investigation developed by Forrester Research, in actuality the number of consumers using GPS apps it’s still small. The study referentiates this technology like an applied resource towards marketing and publicitary strategies, recommending advertisers to wait until users and consumers augment, for now geolocated advertising is far and away from large audiences. In […]

Did you know? Being percieved an innovator increases your corporate reputation and your business performance, it sounds easy when you are a large company such as apple or Tesla… but what if you’re in a more traditional sector Have you ever wondered how to be creative on a short notice and sustain spark throughout your […]

If you have heard or only have a small idea of what a CMO is, read this article and you will know what their priorities, functions and salary is. What is a CMO? A chief marketing officer or marketing director is the responsible person of supervising the planification, development and execution of the marketing and […]

Developing an effective training program for your employees is vital towards long term success in any business. Training programs offer multiple benefits for employees and companies, but only if they are carefully planified and executed. With a clear understanding of job policies, functions, objectives and philosophies that can help give the company a higher motivation […]