Influencer marketing has been positioning itself as one of the big alternatives to convince and persuade audiences of consuming products or services from brands. With this phenomenon to your reach, do you know how to affront it with a good strategy that can give you the expected results? If the answer is yes, this post […]

A podcast is an audio piece (audios with static photo montages can also be considered podcasts) with a definite periodicity and a continuity vocation that you can download from the internet. The origin of the word comes from the iPod and Broadcast, a definition that made sense a long time ago, when it was necessary […]

Making good networking is a direct way to increment the employment possibilities, but to achieve it it’s necessary to practice it in a correct way. Professional contacts can strengthen the growth of the workers. Networking activities allow for the direct contact with colleagues and professionals in other areas, from which you can obtain interesting information […]

Customer satisfaction is a group of questions that allow you to meet the level of satisfaction your clients have and deduce our opportunity areas. What makes you recommend a product or service? The price, the shopping experience? The attention? We must detect opportunity areas and not get close only to the client to re-sign a […]

Have you ever asked yourself about your passion? What do you really like to do? Are you prepared to be an entrepreneur? Do you feel ready to do it? Everyone gets its time. Don’t wait on it, go find it and depend mostly on what you are ready to do to make that major step. […]

I used to be a skeptic when someone told me they loved their job. After graduating university, the total relevant work experience was limited to some summer jobs in which I learned how long the hours between lunch and 5 P.M. can be. Most of the adults I knew seemed to be able to tolerate […]

It doesn’t matter if you are a small startup or a big corporation, every company depends on attracting top performing talent: after all, no one wants to hire b-players, the cost is simply too much! Don’t go for second best, hire superstars and the investment that you make in an employee will far outweigh their […]

Working with creative people is a gratifying experience. They are more active, happier, have better ideas and are far more generous whenever sharing resources and efforts. With these small ideas, you will manage to attract creative people and help that the people in your organization that aren’t as creative develop their creativity. 1. Trust in […]

All companies are always looking to attract clients. Some do because it’s a fundamental action vital to their positioning, others because their commercial plans demand it, and others because their marketing objective is to make their business quota larger. Nevertheless, what’s really new is not the fact they want to augment their niches but what […]

An independent advisor provides startups and family companies with an additional value and helps them last through time, to not fail a few years later. Pymes and family companies represent a large percentage of all companies in Canada and in the U.S. However, many of those fail at an early age. What is happening? This […]