I used to be a skeptic when someone told me they loved their job. After graduating university, the total relevant work experience was limited to some summer jobs in which I learned how long the hours between lunch and 5 P.M. can be. Most of the adults I knew seemed to be able to tolerate […]

It doesn’t matter if you are a small startup or a big corporation, every company depends on attracting top performing talent: after all, no one wants to hire b-players, the cost is simply too much! Don’t go for second best, hire superstars and the investment that you make in an employee will far outweigh their […]

Working with creative people is a gratifying experience. They are more active, happier, have better ideas and are far more generous whenever sharing resources and efforts. With these small ideas, you will manage to attract creative people and help that the people in your organization that aren’t as creative develop their creativity. 1. Trust in […]

All companies are always looking to attract clients. Some do because it’s a fundamental action vital to their positioning, others because their commercial plans demand it, and others because their marketing objective is to make their business quota larger. Nevertheless, what’s really new is not the fact they want to augment their niches but what […]

An independent advisor provides startups and family companies with an additional value and helps them last through time, to not fail a few years later. Pymes and family companies represent a large percentage of all companies in Canada and in the U.S. However, many of those fail at an early age. What is happening? This […]

1. Improve your brand visibility. The more your brand can reach, and more people can recognize it, more business options you will have in the future. 2. Connect with the emotions and feelings of your target audience. Many marketing strategies don’t work simply because they don’t arrive at the public adequately, they don’t connect, they […]

Artificial intelligence, it’s development, the consequences of its correct usage will be part of the day to day environment from today to the next years. A society that makes better use of software possibilities and from intelligent machines can be way more productive, innovative and able to solve the big dilemmas in current social agenda, […]

When we want to explain quickly what re-targeting is to someone that hasn’t heard about it in its life we tend to tell them this: “are those ads that follow you when you have been looking for something on the Internet” Of course, it isn’t the most elegant or exact way to explain it. But […]

According to an investigation developed by Forrester Research, in actuality the number of consumers using GPS apps it’s still small. The study referentiates this technology like an applied resource towards marketing and publicitary strategies, recommending advertisers to wait until users and consumers augment, for now geolocated advertising is far and away from large audiences. In […]

Did you know? Being percieved an innovator increases your corporate reputation and your business performance, it sounds easy when you are a large company such as apple or Tesla… but what if you’re in a more traditional sector Have you ever wondered how to be creative on a short notice and sustain spark throughout your […]